A few weeks ago, Amazon announced an interesting statistic: their e-book sales, which had earlier eclipsed their hardback sales, had now exceeded their paperback sales. E-books were officially Amazon’s best-selling format.
The response from a certain segment of the romance-writing community was immediate, although not exactly what you might expect. Amazon, they said, was lying. E-books couldn’t be more popular than print. They never would be. It was all marketing—Amazon just wanted to sell Kindles. E-books were just a passing fad and e-book readers were selfish swine who were destroying independent booksellers and probably responsible for the bankruptcy of Borders. Lalalalalala—I can’t heeeeear you!
Those of us who write e-books may not have found this response all that surprising. For years some segments of this community have tried to marginalize us or pretend we don’t exist. We were told our books weren’t “real” books. We were told that the “stigma” of electronic publishing would prevent us from ever being published by a print publisher. For a few years, we were even kept out of the Professional Authors Network of RWA because membership required a publisher’s advance of twelve hundred dollars, and most e-publishers give higher royalty payments instead of advances (the membership rules have since changed). One former president of RWA wrote editorials in the organization’s magazine that were so patronizing to e-book authors (and so dismissive of their work) that several e-book authors I know dropped their membership in protest.
RWA has become somewhat more ebook friendly since then. The current leadership is much less inclined to dismiss us and changes have been made to contest rules and rules for discussion and special interest groups to make it easier for us to participate. But the old attitudes still lurk around the edges, especially when the topic of e-book sales comes up.
Now let me go on record here as saying I believe Amazon is telling the truth: their e-book sales probably have exceeded their other sales. But I also believe that e-book sales in general are still not as great as print sales in general. I own a Kindle myself, but I read more hardbacks and paperbacks for the most part (courtesy of my trusty local library).
Still, I also believe the growth in e-book sales isn’t going to slack off for a simple reason: my younger son reads his newspapers and magazines on line. I don’t, you see. I have a newspaper subscription, also subscriptions to several magazines. I have no particular interest in reading them on my phone or on an iPad. But my son has no interest in reading them in paper. My son’s generation will eventually be the major book buyers, and my son’s generation has no problem with reading electronically. In fact, they seem to prefer it.
So will print disappear? Of course not. Will it become less common? I think so, but perhaps not soon. Will the romance-writing community learn to suck it up?
Lordy, let’s hope so. I’m really tired of these discussions about how e-books are either a flash in the pan or the end of Western civilization as we know it.